Hi, my name is Dave Balzer ( the lure master ) and this is my fish catching family. I personally make each bait with extreme durability and have a life time warranty to back it up. If you should ever have a mechanical problem with your lure, send it back to me, and I'll repair it or replace it for only the cost of shipping.
  All of my baits are hand made and hand carved, by my-self, with strength  to keep catching fish time and time again.
  Choose from buffalo hair, pheasant feather, buck tail of any color and hand carved wooden baits. The possibilities are endless. From the different color combos to the length, weight, and gurth. 

It's your custom lure that keeps us origonal.